Commercial strategy
Market analysis, business models, pricing and sales planning, for early teams finding their first revenue and established ones reshaping it.
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Commercial and growth consultancy
Commercial strategy, partnerships and product.
We work with founders and senior teams on partnerships, sponsorship and commercial strategy, across Web3, sport, fintech, healthtech and events. Based in London.
What we do
Our areas of work.
Partnerships and sponsorships
Partner strategy, deal structure, negotiation and activation, from exchange listings and protocol ecosystem work to club and brand sponsorships.
Growth and marketing
Go-to-market planning, campaigns and stakeholder engagement, supported by media relationships across crypto and mainstream press.
Brand and product
Brand systems, websites, applications and internal tools, designed and shipped in-house from first concept to launch.
Venture building
Hands-on support for founders developing new businesses, the same way we have built and exited our own.
How we work
How the work runs.
A straightforward process, adjusted to the scope of each project.
- 01
Understand
We start with the business, the market and the problem to solve.
- 02
Define
We agree scope, priorities and measures, and turn complex propositions into clear commercial value.
- 03
Deliver
We run the work: partnerships, campaigns, websites and products.
- 04
Review
We assess the results and decide what should happen next.
Where we work
Across sectorsThe sectors we know from the inside, through client work, partnerships and our own ventures.
01Web3 and digital finance
02Sport
03Fintech
04Healthtech
05Events
06Media and entertainment
07AI and technology
08Consumer
Insights
Writing and analysis.
Media & Growth01
Turning attention into demand
Reach and engagement show that people noticed. Demand depends on a clear proposition, relevant proof and a straightforward route to act.
5 min read
Web3 & Technology02
Designing Web3 products people return to
Web3 products still need a clear purpose, understandable journeys and a reason to return after the first session.
5 min read
Sport & Sponsorship03
How to structure a sponsorship around commercial objectives
A practical approach to setting objectives, defining the value exchange, planning activation and measuring the commercial effect of a sponsorship.
5 min read
Products and ventures
Current ventures.
Postwright
A LinkedIn writing tool that drafts on-brand posts, replies and carousels in your own voice.
Aftercall
A follow-up tool for founder-led sales teams that turns call notes into the email, next steps and a clean CRM summary.
ProMarketPulse
Macro stock alerts that turn policy and market news into directional impact on individual stocks.
BeScouted
Football scouting platform · rights sold
Foody
Food discovery app · rights sold
Bast Gaming
Web3 gaming · funding raised, MVP shipped
Fluent Fast Group
Language learning · tutors worldwide
Founded 2023
Kian Darwell-Taylor
Founder and CEO
Partnerships and commercial development for founders and growth teams.
Kian works with early-stage and growth companies on partner strategy, sponsorship structure, GTM planning and deal negotiation across Web3, sport, fintech, healthtech and events. He builds trusted relationships, works well in ambiguity, and turns complex propositions into clear commercial value.
How we engage
Partnership and commercial work inside growth-oriented organisations, shaped to the stage the business is at.
Monthly retainer
Ongoing support, agreed month by month.
Projects
A focused piece of work with an agreed scope.
Venture partnership
Building alongside founders at an early stage.
Contact
Tell us what you’re working on.
Partnership, sponsorship or commercial brief: a short note about the business is enough to start.
kian@fourchimps.co.uk